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Qatari designer Wadha Al Hajri launched her women's ready to wear label, WADHA, in 2010.

Rooted in her Qatari heritage, the designer’s minimalist collections fuse tradition and modernity, together with masculine and feminine tailoring. Luxurious fabrics in soft monochromatic colors serve as a backdrop for Al Hajri’s experimentations with innovative surface embellishments that include her signature geometric hand embroideries and latticework inspired by Islamic art and architecture.

In 2013, Al Hajri became the first designer to display her collection at Doha’s modern art museum, attracting the attention of retailers and editors such as Italian Vogue’s late editor-in-chief Franca Sozzanni, who invited Al Hajri to showcase her collection at Milan’s Palazzo Morando as part of Vogue Talents.